Ya know how a traditional website link takes you directly there? Well, I'm playing around with a fun little concept that I call trick links. Here's an example: In my latest project I have an item in the main menu called "Photos", and to create a trick link to it all I have to do is go monarchc.com/photos

The site is loaded up, the menu item "Photos" is lit up, and then everything pauses for a magic second so the viewer can see where we're going, and then the site slides on down to "Photos".

This works for every menu item...