The digital TV world we live in interviews a lot of people. The interviewer introduces a person and then asks for their opinion about a subject. I pay attention to the very first word out of a persons mouth for some reason and I find it fascinating actually. In most cases we've never heard this person speak and it's their opportunity to grab our attention and make their point. It's their thirty seconds of fame you might say.

The most common word these days? The conjunctive adverb so. Sometimes they will add a comma and you get a drawn out so..... which allows them to make sure the next words out of their mouth make sense. Sometimes no comma and they drop right down into the subject. Either way, it's fascinating and I urge you to pay attention to this. It is the word of our times.